How To Stand Out In The Crowded Market

Discover The Secrets of “How To Stand Out In The Crowded Market”, And Get Customers To Choose You Over ALL The Competition …Everytime! Find Your USP (Unique Selling Proposition) In Less Than 125 Minutes or Less.

My name is Jesus Balderas, and on the following pages I will show you how BBI has taught more than 17,254 small businesses on three continents to achieve success by using our results-driven system… Plus, I'll show you real-life examples, testimonials and specific strategies to turn your business around or take it to the next level from both clients and partners who have invested in our proven systems and have made dramatic changes in their income and their sales and marketing operations...

Plus, I'll show you real-life examples, testimonials and specific strategies to turn your business around or take it to the next level from both clients and partners who have invested in our proven systems and have made dramatic changes in their income and thier sales and marketing operations...

Dear Friend,

"If you want a Million Dollar marketing message that broadcasts to the world exactly who you are, attracts customers just like Starbucks, and revs up your sales, then this may be the most important “how to” guide you have ever read ...

Because on the following pages, I'm going to show you how ANYONE can have a highly successful business and STAND OUT IN THE CROWD!

Whether you have been in business a few years, or are just getting started...

We'll demonstrate how you can dramatically increase your sales, have customers coming to your doorstep, and make your business the clear choice over ALL of your competitors!

“How To Stand Out In The Crowded Market” will show you...
	What is a USP?
	Why a USP is so important?
	15 Specific Examples of Killer USPs.
	The Psychology You Must Adopt In Your USP Sales and Marketing.
	10 Essential Characteristics of a Powerful USP.
	6 Easy Ways to Create Your USP.
… And LOTS MORE!

This is the SAME “how to” program that we've taught to literally 1,000s of regular people -- with no special education or experience -- who have used it to start or grow their businesses and given them greater results than they ever dreamed possible...

Now, if you are extremely busy and need to start getting results TODAY …

Join our FREE Newsletter ($97 value) to learn hundreds of valuable ideas for improving your marketing:

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Here are a few of the numerous letters we've received from people just like you...

People who started out small, and are now making $1,000s -- even MILLIONS of dollars each year -- using our proven system: A 50% increase in business is just the beginning ...

Today’s business climate is highly competitive and can be incredibly harsh if you make a mistake. Everyone wants to be the first choice in the prospect’s mind, but how does this happen?

Clearly, it doesn't happen by accident. You must work tirelessly to get your unique message out to your marketplace. Your marketing message must tell prospects why they should buy from you instead of everyone else.

Create your Unique Selling Proposition (USP) to differentiate your business from the “pack,” and make it irresistible in the eyes of your customer.

A USP is a distinct and appealing idea that sets your business apart from every other competitor. Your long-term marketing and operational successes will, ultimately, be helped or hurt by your USP.

I know you may have some concerns...

After all -- who am I to be giving YOU advice about how to improve the financial performance of your business? And, more to the point, how can you trust what I'm telling you?

These are relevant questions.

So first off, you should know that when I started my first company back in 1993, I was exactly where you are right now:

... However, I had one thing going for me: By some sheer twist of fate... luck... or whatever you want to call it, I had the opportunity to work with -- and be mentored by – one of the greatest marketing geniuses of this era: Peter Sun.

Like me, Peter started with nothing... but through sheer determination, a LOT of very hard work, and MANY sleepless nights, he went on to dominate the Direct Marketing industry, setting sales records that other experts can only dream of!

Now, I know this might sound a bit corny, but Peter literally taught me everything I know about marketing and building a profitable business...

Warning: Never adopt a USP that you cannot consistently fulfill.
This will put you out of business even quicker than being a generic “me to”!

Most business owners today don't have a USP, only a "me too," unappealing business approach that is based solely on the momentum of the marketplace. They promise no great value, benefit, or service -- just "buy from us" for no justifiable reason. Adopt a USP that dynamically addresses an obvious void in the marketplace that you can honestly fill.

Unfortunately, most people promote their business this way. I hope this isn’t you, but if it is then I ask you to commit to changing this immediately!

Commit to being different, to being unique, to being the best.

Would you want to spend money with a firm that's just "there," with no unique benefit, no incredible prices or selection, no especially comforting counsel, service or guarantee? Or would you prefer a firm that offers you the broadest selection in the country? Or one that sells the "Rolls Royce" of the industry's products?

It's ludicrous to operate any business without carefully crafting a clear, strong, appealing USP into the very fabric of the daily existence of that business. The point is to focus on the one niche, need or gap that is most sorely lacking, provided you can keep the promise you make.

There are 10 essential characteristics of a successful USP, today I will share one of the traits with you.

Your USP Must Be Relevant To Your Customers.

Advertise a dramatic difference that means something to a customer. It must give them a compelling reason to buy from YOU!

You must promise benefits important to your customers.

Focus on what matters most to your customers; otherwise your prospects will buy from someone else. You must target your customer’s greatest problems and frustrations so that your offering is highly relevant to their situation.

Major Point - customers don’t care anything about you.

Advertise something unique but deeply relevant to your customer in order to separate you from your competitors.

More Testimonials …

"How to Write A Winning Unique Selling Proposition (USP) in Less Than 125 Minutes, Find Your Most Profitable Marketing Niche, Position Yourself Securely With A Clear and Differentiating Message, and then sell, Sell, SELL in RECORD Time Without Breaking A Sweat!!!"

The business world is “take no prisoners” and is fiercely competitive. Only the strongest survive. So, you must ask yourself …

Do you want your business to just survive or THRIVE?

Competitors are a nuisance. They steal away your clients. They are a constant hassle that burns at your belly and grinds you down, endlessly torturing you with worries and keeping you awake at night with the frustrations of having to plan your next strategy to deal with them. They are a reoccurring pain that costs you time, energy, sales and money, and you wish there was something you could do about it ...

Something final, something GRAND, something ULTIMATELY POWERFUL and competitively CRUSHING that would bring you to an entirely different level of operations where you weren't competing with anyone any more, could PAUSE to take a breather for a change, take a VACATION every once in a while and start floating through life with more CASH and enjoyable flow.

Competition puts your business at risk everyday. Your livelihood is at stake, your health is at stake and your peace of mind needs a booster. There are loans to be paid, suppliers to satisfy, employees need to be told what to do, and your customers need to be convinced to stay with you rather than buy from someone else. You're tired of hearing clients ask for lower prices when you are already doing the best you can and FRANKLY, you know that lower prices aren't going to solve your problems!

You need the ANSWER.

"Four Letter Words’ Aren’t Going To Help You Win New Business. What You Really Need Is A ‘Three Letter Word’ (USP) That Will Have You Laughing All The Way To The Bank, And Your Customers Coming Back For More!"

Like all businesses, you want a steady stream of customers, better CASH FLOW and more profits but you know that even if you service your customers better than your competitors, if you don't find a special NICHE, perfect your message and get it out there, then you won't be around for long.

The problem is, no one is hearing your current message, because it sounds like everyone else’s or it might not be the right one in the first place. You need a way to both find your niche and come up with the optimal message that will Maximize Your Profits In Minimum Time.

Today, it's not the business with the best product or service that WINS, but the business with the best marketing that wins. You need to develop a specialized reputation to bring in the customers and cash like clockwork. So what are you going to do about it? How are you going to FIGHT BACK and claim those customers and an easier life that's due you? How can you make your advertising cut through all the clutter?

Did you know the average person is bombarded with 7,000 messages a day?

You need a way to find a highly profitable competitive niche and claim "top of the mind" awareness for all those potential customers out there, because you want them to think of you FIRST.

You need a way that you become KNOWN as the only logical, rational, viable choice for supplying your particular products and services. You need to find a way to achieve higher prices and profits without any customer objections.

You need a way to get customers EXCITED about buying from you and forgetful of your competition, something that will weld them to you with a loyalty that cannot be broken.

What you need is a UNIQUE SELLING PROPOSITION, a USP.

"Your Unique Selling Proposition is Like A Bold 'Pick-Up Line'
That Will Have Customers Coming to You Rather Than Your Competitors"

A USP is a marketing concept invented by Rosser Reeves in the 1960's. Reeves, who wrote Reality in Advertising, came to the conclusion that the only way to make customers come to you was to create an advertising message about your product that contained the following three characteristics:

1. Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: "Buy this product, and you will get this specific benefit."
2. The proposition must be one that the competitor either cannot, or does not offer. It must be unique--either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising.
3. The proposition must be so strong that it can move the mass millions, i.e. pull over new customers to your product.

Reeves used this idea to create unique selling propositions for many consumer products such as Anacin ("The pain reliever's doctors recommend most"), M&M candies ("They melt in your mouth, not in your hands"), Colgate ("Cleans your breath while it cleans your teeth"), and Wonder Bread ("Helps build bodies in eight ways"). With the USP, he built those products and companies into billion dollar giants. The strategy of creating and then sticking to a USP is as powerful today as it was then, and is still used by savvy marketers to build million dollar and billion dollar companies. With the right USP, you can also take your company to that level. Since that time, the idea of the USP, also known as a unique buying advantage, has slowly expanded beyond its original bounds.

Borrowing some of the findings of Doug Hall, we know that successful USPs should have the following characteristics:

Federal Express created one of the most famous USPs of all times when it said: "When it absolutely, positively has to be there overnight."

When Fred Smith founded Federal Express, there was no such thing as an air freight delivery service that could reliably deliver packages overnight on a consistent basis. Everyone knows FedEx now, but the business of Federal Express is not so much the package delivery business as it is the business of delivering peace of mind. FedEx's customers fear late delivery, so FedEx composed a unique selling proposition that focused on delivering the peace of mind that the package would get there on time.

FedEx grew into the international, multibillion dollar giant it is today because of both its business design and its simple USP that was trumpeted over and over again in its advertising: “When it absolutely, positively has to be there overnight." FedEx aligned its business structure and strategies, hiring, training, tracking capabilities, management rewards, uniforms, corporate communications, delivery methods and facilities around the single promise of making overnight deliveries without fail. FedEx became focused on delivering upon that USP which they had determined was the most attractive one for the package delivery market. Anyone can readily recognize that this USP promises the benefit of overnight delivery for customers.

But the real genius of this USP escapes most people, which is the fact that it subtly offers true credibility for its promise through the words, “positively, absolutely." Without those words, Federal Express's service promise would lose its punch and believability. Those two words telegraph that this company means what it says … it stands by its commitment … you WILL get your package delivered tomorrow.

Domino's Pizza, on the other hand, also grew into a super successful national franchise -- despite having literally thousands of local competitors all across the country - largely because of a simple business model and a simple USP that also greatly differentiated it from all its competitors. Domino's promised the pizza customer an experience that was rare in the pizza home delivery market. Its USP was “Hot, fresh pizza delivered in 30 minutes or less, guaranteed." Let's say that one again: "Hot, fresh pizza delivered in 30 minutes or less, guaranteed." Before Domino’s Pizza, your chances of ordering and then promptly receiving a "fresh and hot" pizza were "slim to none" since it usually arrived cold, late, and sticking to the top of the box. Definitely there was room for better pizza service.

Dominos knew this, so they came out with their famous unique selling proposition - a true customer buying advantage - and they went national by sticking to their word. If you didn't get your hot pizza on time, you didn't have to pay and so the company organized itself around the promise of fast delivery. Because most people already knew what pizza tasted like, Dominos didn't promise a tasty pizza or lots of tomato sauce or extra toppings. Dominos stuck to impressing you with one major promise … fast, reliable delivery of a hot pizza. What was the believability factor to get over the pizza credibility hump? To make its USP believable and entice customers to give them a try, Dominos offered a guarantee. They promised that if your pizza didn't arrive at your door within 30 minutes, you’d get it for free. That one factor differentiated it from everyone else and enabled it to cream all its competition.

Other pizza companies now focus on different USPs (Papa John's trumpets, "Better ingredients, better pizza) while Little Caesars promises two pizzas for the price of one), but you can see how powerful a simple idea can be in creating billion dollar monsters. Yes, USPs can help you become a millionaire and then billionaire, if you hit it right!

"In Less Time Than A Routine Doctor’s Visit, You Can Craft A 30-Second Killer USP That Will Hypnotize Your Prospects Into Buying From You and Build a Generation of Customers for Life. Your Competition Will Think You Have Mastered Mind Control And Run For The Hills!"

Countless successful large and small businesses products and services have USPs. It is a critical factor in your ability to compete, survive and THRIVE in business. A well known USP is the key to unlocking your business success, gaining the very maximum profits, trouncing your competition and separating you from the me-too pack. The question is...how do you ACTUALLY come up with a USP that will do this? How do you actually come up with the words like chocolate that will naturally please, entice and SELL?

In How To Stand Out In The Crowded Market, you will learn not one but 6 different ways to come up with a USP. I'm not talking about six ways such as offering a better guarantee, 24-hour service, and larger selection ... qualities like that which will set you apart. You'll get a complete list of over four dozen possibilities that can be incorporated into your USP, and you will see how they can be immediately applied to your business. Those are just components or parts of your USP, but not the way to come up with your USP in the first place.

No, what I'm talking about is the HARDEST part of all in determining a USP -- the very questions you must ask yourself to find out WHAT BENEFITS you should promise to your customers, HOW to dramatically differentiate yourself from your competitors offering other benefits, how to establish the REASONS WHY customers should believe you and take the risk of buying, and how to position yourself to make them act FAST.

You'll discover six simple ways to discover your USP in HOURS without suffering the pain of weeks of searching that cost you heartache and money, and you'll learn how to use your new USP to align your business for maximum success. Following my questions, in some cases you can come up with your USP in less than an hour. I'm so confident that ALL the information in this program is valuable that I'm not afraid to reveal one or two methods because there's so much more inside.

For instance, one of those 6 ways to create a USP is by coming up with a well crafted answer to the following question: "Why should I choose to do business with you versus every other competitive option available, including doing nothing at all or whatever I am doing now?"

Another way is to simply make a competitive comparison with others in your industry and find out what you can offer, that they cannot possibly offer, that will make a real and significant difference in the lives of your customers. But there's a secret as to how you should make this comparison right so that what you come up with is actually relevant to your customers. There are certain NLP (neuro-linguistic programming) phrases you must even ask customers to poll them about what you're planning on doing. Without this information, you're as good as dead with this approach.

There are yet 4 other more powerful ways -- 6 in all and more than any other marketing consultant has ever collected together in one place -- for drafting a USP that can set your business on FIRE, so by the time you have gone through these six methods you will not only have a killer USP that will skyrocket your sales and make you the supplier, vendor or business of choice, but you'll know how to use your new USP in all your sales and advertising copy.

That's right, because the How To Stand Out In The Crowded Market guide teaches you how to "up word" your advertising copy and sales literature with the nuclear power of your USP and emotional voltage that creates a ravenous hunger for your product so that customers cannot help but buy. We will show you 25 different ways to use your USP in your business every day.

Here's the real kicker. You'll also learn how to use that USP, or how to create a new one, to forge a personal Brand Image like an Oprah, Donald Trump, Richard Branson, Zig Ziglar, Tom Peters, Brain Tracy, Tony Robbins or Johnny Carson. You'll learn how to use it to create a signature file for your emails that brings in business automatically without asking, how to change your letterhead, how to alter your business card, how to change the decor of your office, how to align your company with image coherence and operational compliance, and how to craft a 30-second "elevator speech" that naturally pulls in new customers and professional referrals without having to waste time in endless fruitless networking activities.

"No Business Is Too Old, Too Ordinary, Too Established, Too Non-Descript, Too Lethargic Or Too 'Out of Steam' To Draw Life From The New And Amazing 'How To Stand Out In The Crowded Market'"

Some people claim that there is nothing special about their business and therefore it's impossible to find any unique advantage they can promote in their ads and marketing.

In How To Stand Out In The Crowded Market, as one of the 6 ways you'll also learn how to kick your business into a new orbit and clearly distinguish from the other "me too's" and "we also do that's" when you really do only have a generic business. You'll learn how to create the perception of distinction through 3 "preemptive marketing" strategies. Preemptive marketing is the activity of telling customers about all the pains and troubles you take on their behalf even though your competitors take them as well. You'll learn how to say things first, how to establish a product or business name that increases sales, and how to emphasize the fact that in buying from you, YOU become part of the package customers get.

In How To Stand Out In The Crowded Market, you'll learn how to establish a marketing niche and thereby CHARGE A PREMIUM PRICE for your product or service through 6 different ways that use the power of your USP to put an end lower price negotiations forever. With a USP, you'll actually be able to get a higher price for your services, and will be able to position yourself so that you rest secure during normal business downturns while your competition struggles.

You'll learn why you should never build a business based upon the lowest price USP, and how this strategy may last for awhile but will ultimately doom you to failure.

You'll learn how to UNFAILINGLY uncover the true benefit customers want -- with 100% accuracy -- that attracts them to YOU like bees to honey, and what HOT BUTTON will make you distinctly, uniquely and dramatically different from everyone else so that you're the first person customers turn to when needing your product or service.

You'll learn how to focus your USP with laser like precision on a target market or niche, and why you're wasting your money if you're trying to be all things to all people, which is the conventional road to ruin. You'll learn how to carve out a marketing niche and how to dominate the competition through a consistently promoted message that penetrates customer minds and eliminates any sales resistance.

You'll learn how to grab attention in an EXCITING way, and 16 ways to incorporate emotional voltage and use ACTION verbs in your advertising copy to inflame customer INTEREST and compel them to ACT FAST.

You'll learn Ries and Trout's famous 9 different strategies for differentiating a company, product or service with superior positioning and 5 ways you can even turn an ordinary commodity, like bananas, into a BRAND.

You'll learn 32 little known ways to establish believable proof, credibility and trustworthiness for your claims -- SECRETS the highest paid copywriters keep to themselves -- so that at a moment's notice customers consistently judge you worth the risk of a trial purchase. And you'll learn 10 words you must absolutely avoid in any marketing campaigns or USP formulations, or you'll have defeated all your work.

You'll learn specific strategies for how to pull first time customers over their pre-purchase jitters so that they end up becoming the low cost, loyal customers who keep buying from you again and again.

You'll learn 14 "believable reasons" you can advertise for holding a sale that will have customers rushing through your doors, because without a reason for your sale, your results will usually remain lackluster.

You'll learn of 224 different "marketing weapons" or strategies you can use for getting your USP into the minds of your customers (radio ads, gifts, ezines, videotapes, etc.).

Not only this, but we'll analyze step-by-step the USP of many famous brand name companies, products and services to show you how these lessons apply.

Then we'll dissect the USPs of famous service professionals, and then study dozens of examples on how to create a USP for your own situation. Whether you are an Internet Marketer * Pizza Parlor * Webmaster * Franchisor * Restaurant * Auto Detailer * Tailor * Photographer * Coffee Shop Owner * Beauty Salon * Auto/Truck Leasing Agent * Bank Executive * Doctor * Plumber * Builder * Real Estate Broker * Flower Shop Owner * Business Consultant * Commercial Real Estate Agent * Landscaper * Commercial Tenant Rep * Advertising Agency * Architect * Contractor * Courier * Dentist * Florist * Dry Cleaner * Wholesaler * Bookstore * Bakery * Printing Shop * Chiropractor * Funeral Director * Travel Agency * Coin Dealer * Fitness Club * Health Club/Personal Trainer * Accountant * Interior Decorator * Software Programmer or Publisher * Grocery Store * Engineering Contractor * Insurance Salesman * Financial Planner * Radio Host * Heating and Air Conditioning Specialist * Private Investigator * Tanning Salon * Hotel * Astrologer * Interior/Exterior Painter * Office Equipment Company * International Trade Consultant * Limousine Driver * Physician * Internet Marketer * Office Supply Store * Jeweler * Executive Coach * Marketer * Job Seeker * Pet Shop * Lawyer * Pharmacist * Retailer * Clothier * Auto Dealer * Meeting Planner * Nutritionist * Plumber * Warehouse Storage Facility * Publisher * Carpet Cleaner * Officer Supplier * Nursing Home * Phone System Supplier/Integrator * Printer/Broker * Property Manager * Residential/Commercial Landscaper * Gardener * Motivational Speaker * Retail Business Owner * Service Business Owner * Dancing Studio * Venture Capitalist * Business Coach or Broker and MORE ... you'll find countless examples of USPs to study and model.

Don't look for your specific business or profession on the list -- Everyone can benefit!

These are just randomly selected examples of the types of businesses and professions that greatly benefit from niche marketing and finding a USP. No matter what your profession or business, you can benefit too because having a USP and marketing niche is vital to establishing a competitive advantage.

Jay Abraham says the most difficult and critical step in order to help ANY BUSINESS with their marketing is to first come up with a unique selling proposition. Without a USP, he said, none of the other marketing strategies would seem to work! You've got to get your USP down first, and yet people don't want to do it because they find it troublesome or just don't know how.

So you can end up spending your money on a $25,000 seminar, $10,000 boot camp, $5,000 conference, $1,500 set of training CDs, $ 700 piece of software, or $500 whatever (we've all been there) but they won't work or give you even a fraction of their value if you don't come up with a compelling USP.

In the How To Stand Out In The Crowded Market guide, we'll go step-by-step through six different ways to arrive at your USP, which some people even complete in less than an hour, and we'll have you ready for a brand new business turnaround on Monday morning!

Think About It ... If A Unique Selling Proposition Has Produced Billion Dollar Results For Some ... What Is the Least It Can Do For You?

This is the most complete, authoritative, comprehensive and moneymaking book on how to create a USP that you'll ever find.

With the right USP, it is no exaggeration that you can become a millionaire by finding that "sweet spot" that literally forces customers to buy from YOU, so that you can sit back and start selling without seeming to do any work at all.

In "How To Stand Out In The Crowded Market" you'll also learn how to use your USP to motivate your staff, set the standards for acceptable conduct, align your company's operations and establish operational and "image coherence" in all of your locations. A powerful USP that hits home can become your very reason for being, your purpose for existence, your motivational impulse and the yardstick by which your company and its employees will be measured. Crafting a powerful USP can not only turn around your personal fortunes by doubling or tripling your sales, but insure your company's survival.

Not only can you use a USP to beat the competition, but you can use it to create a leaner, meaner, more efficient, more motivated, more exciting, more profitable ... basically a HIGHER AND BETTER business. In fact, if you create your USP in the right way I'll show you, you won't ever be competing against another product, service, business or person again but will only be competing against yourself. You can use it to "kick it up a notch" so that in your NEW POSITION, you're the only one around. Sound good? It should.

All marketing consultants will agree that coming up with a powerful USP is one of the first and foremost "Top 5" painless actions you can possibly do to TURN your business into a MARKETING SUPERSTAR and give yourself the ultimate unfair competitive advantage. With the right product, business and procedures behind it, it can make people absolute millionaires. Remember, not only are you going to learn how to create a USP that can bring to life your wildest entrepreneurial dreams, but in “How To Stand Out In The Crowded Market” you will learn how to create a personal USP and personal brand image, an elevator speech, a sig file and an alignment and measuring mechanism that will help you manage your business.

As a Dallas marketing consultant I usually charge $350 per hour to develop USPs for businesses, service professionals, products and services, but my time is limited. Now you can get all my inside information, all my strategies and all my experience at a fraction of the cost – FOR ONLY $97 -- and can still call me for help.

THREE Super Bonuses
(Valued at $230.00)
"If You Order Right NOW!"

If you're excited about “How To Stand Out In The Crowded Market”, and the new information you'll receive in our E-Zine Newsletter: "The Bald Truth", then I think you're going to be amazed by what comes next. Act Now and Get $230 in Extra Bonuses Free:

	65 Low Cost Ways To Increase Your Business by 27% or More in 90 Days E-Book ($39).
	The Bald Truth E-Zine ($97)
2-Months of Free High Performance Coaching ($94)	Two FREE MONTHS in our exclusive High Performance Coaching (a $94 value) I don’t want to leave you high and dry so that's why I'm also giving you 2 FREE MONTHS in my High Performance Coaching. Monthly phone meetings with me and my hand-picked experts in the areas of marketing, success, and motivation Online digital recordings of each and every call. If you'd like the full details on this program, you can see the regular web offer here. But YOU get 2 FREE months! (Please note this special offer is for *NEW* HPC members only.) You don't have to wait -- your membership benefits will begin as soon as your purchase is complete. If after the 60 days you want to cancel your membership, simply let us know via phone or email, and we will STOP your membership immediately. Otherwise, your credit card will be automatically charged the current rate for this great value.

AND THAT’S NOT ALL!!!

I want to be sure you’re completely satisfied with all BBI products and services you order from us – so here’s OUR COMMITMENT TO YOU …

Now, is that a great deal for the very program that can turn around your business and take sales to a whole new level, or what? That’s how confident I am that you will find not 5 or 10 or 15 useful pieces of information but dozens and dozens of nuggets of incredibly useful strategies, tips and pointers within this “how to” book to set you on a course that will make you a marketing tiger while your competitors remain mice. Just the 224 marketing weapons, 6 ways to charge premium prices, 14 believable reasons why you are holding a sale and 32 credibility factors you can advertise are alone worth ten times the investment in this guide!

What am I saying?

They're worth at least 100 times the price of the guide, MINIMUM, because they will bring in more sales IMMEDIATELY. Plus, you'll not only learn how to create a USP for a product, service or your business from this guide, but how to create one for yourself so that you can fashion a personal brand image.

Why continue to struggle to increase the sales of your products and services without an underlying Unique Selling Proposition? You can immediately end your biggest positioning, marketing and advertising hassles when you get your hands on this How To Stand Out In The Crowded Market guide, and start implementing its step-by-step instructions.

Sincerely,

Jesus Balderas

P.S. Finding a marketing niche with a powerful USP can put you in a totally different class than your competitors -- so that they don't even matter anymore -- and motivate prospects so that you're the only one they'd ever consider. This is essential for anyone serious about marketing their business.