BBI Business Coaching Program

Better Business Institute is a Business Consulting and Training company founded in 1994 by entrepreneur and author Peter Sun.  Unlike most traditional consulting firms, the BBI process is structured to provide you, the business owner, with both short-term assistance and long-term training through our affordable Coaching approach. Our clients, and the thousands of clients and seminar attendees worldwide, will attest to the power of our programs.  Based on proprietary sales, marketing, and business management systems, Maximum Profits in Minimum Time, we not only show you how to increase your business revenues and profits, often quite dramatically, but also how to develop your business so that you, as the owner, can work less, relax more, and finally enjoy business ownership.  Our Business Coaches have broad and deep business experience, and are fellow business owners who have invested their time, money, and energy to make their own various business ventures successful.  Our goal in business is quite simple …to teach you a System to you reach your goals.

Why would I need a Business Coach?

Every great performer, whether an elite athlete, business legend or performing superstar, is surrounded by coaches and advisors.  As the pace in the world of business increases and becomes more and more competitive, it is becoming increasingly difficult to keep up with changes in your industry, let alone the latest innovations in sales, marketing, and management strategies. Having a Business Coach is no longer a luxury … it has become a necessity.  On top of all this, it’s difficult to get a truly objective answer from yourself. Clearly you can survive in business without the help of a coach, but it’s almost impossible to reach your maximum potential!

Check out all our coaching programs.

5 Reasons Why You Need A Business Coach...

1.         A Business Coach can show you how to get Maximum Profits in Minimum Time.

You're working too many hours and pretty sure that if you left for a vacation, your business would face certain disaster because it doesn't run if you aren't there.  A BBI Coach will teach you a new way of organizing your time and manage your clients. This system will allow you to eliminate what you dislike doing, increase what you love doing, and improve your best results. It is very important that you understand the value of YOUR time and structure your practice for optimum results.  Many entrepreneurs end up giving their life away to their business because they do everything, and dramatically limit their income because they are focused on $10 an hour activities.  Has this ever happened to you?  With these findings, you will then start the process of balancing all areas of your life.  One client recently changed her life by applying these principles to her business – she cut her work load in half, but increased her income.  She also took off 6 months to start a family, and she still drew a salary from her business.

2.         A Business Coach can create more profits in your business.

Do you know that there are greater profits in your business, but you can't seem to locate them no matter what you do?  Your BBI Business Coach can show you the only three ways to increase your profits today.  Once you understand these principles, your BBI Coach will apply 113 proven profit and money making strategies.

3.         A  Business Coach will help you re-connect or rediscover your Passion.

So often in business, business owners forget why they started their business.  They get caught up in all the day to day aspects of the business, and forget why they loved the business in the first place, and what they wanted from the business.  A BBI business coach will take you through our Life Management System to help you rekindle and find your passions.  When you reconnect with your passion, your business will explode because you will focus only on the activities which you are excel in.

4.         A Business Coach creates accountability.

Have you ever hired a personal trainer or enlisted a friend to exercise with?  Why?  The main purpose is to push you harder than you would push yourself and to hold you accountable to your program and goals.  Ultimately, it is to get the results you desire in your exercise program.  In business, we need the same kind of partner that does not holds you accountable to your own goals.  A BBI Business Coach will guide you through a goal setting session which will be the basis for your accountability.  By doing this, your Coach will get more out of your business, and in turn, you will be more profitable and focus on the things that you want to.

5.         A Business Coach provides an expert second opinion.

Have you ever had a solution staring you in the face, but you couldn't see it because you were too close.  Well, your BBI coach can see the forest for the trees, and is an expert who isn't blinded or trapped into thinking only what the industry does.  Your Business Coach will ask you the tough questions that will get you out of your box after being in business for so many years.  And, a Business Coach will keep you on track as well as navigate around the changes in the economy and your market.

How can I be sure this will work in my industry and in my business?

We’re experts in the areas of sales, marketing, business development, business management, and team building …and, with literally hundreds of different profit-building strategies, you’ll soon see how truly powerful our systematized approaches are. On the other hand, you are the expert in your business. Together we can apply our systems to make your business more effective.  Add to this the fact that at least one  BBI Business Coach from our worldwide network will either have worked with, managed, worked in, or even owned a business that was the same or very similar to yours.

In addition, we have the full resources of the global BBI Team to call on for any and every challenge you might have. That means hundreds of experts, ready to help you if needed. Your Business Coach acts as a conduit between all the resources of BBI’s International team, and your business needs.

Won’t this just mean more work for me?

Clearly, when your initial plan is set up, it might seem like a great deal of work … but then, no one ever said attaining your goals would be easy.

In the first few months, it’ll take some work to adjust, some effort to get over the ‘hump,’ so to speak … but the further you get into the program, the less effort you’ll have to make.  You will, however, be literally amazed at how focused you’ll become and how much you’ll accomplish. With your focus, our coaching, and most importantly, our Systems, you’ll be achieving a great deal more with the same, or even less work than before.

But, how will I find the time?

Again, the first few months will be the toughest … not because of extra work, but because of new tasks. Your BBI Business Coach will show you how, on a day-to-day basis, to get more done with less effort.

After those first few months you’ll find you’re not working more, just differently.  Then, depending of course on your goals, from about month 6 onward, you’ll begin to see the results of all your efforts … and, if you choose, you can begin working less than ever before. It’s important to remember it’s about changing what you do with your time … not putting in more of it.

How much will this cost?

Your investment will depend on the size of your business and the scope of our undertaking together.  Your Business Coach will work this out with you so it's appropriate for your business and the goals and challenges you are committed to. You'll find it's just like having a marketing manager, sales team leader, trainer, recruitment specialist, and a corporate consultant, all for one nominal investment.  Everything you do with us, and your BBI Business Coach, is a true investment in your future. Not only will you begin to create great results in your business, but you'll end up with both an entrepreneurial education second to none, and the knowledge that you can repeat your business success over and over again in other ventures.

Will it cost me more to implement the strategies?

Give your BBI Business Coach just half an hour and you’ll see how to turn your marketing effort into an investment that will yield sales and profits rather than just running up your expenses.  In most cases we’ll actually save you money by exposing approaches that aren’t working for you. And yes, you’ll likely have to spend some money to make some.  When you follow our simple testing and measuring systems you’ll never again risk more than a relatively few dollars on any one campaign. When we establish ideas that work, we make sure you keep profiting from them, time and time again.

Remember, if you use the traditional ‘accounting’ way of reducing costs, you’ll add just a few percentage points to your bottom line. Following our formula, you’ll soon appreciate that by driving sales, marketing, and income growth, your possible returns become exponential … the sky’s the limit, as they say.

Are there any Guarantees?

To put it bluntly … no! We won’t promise any specific results, nor will we guarantee the goals you set will become a reality.  And this is because we’re your coach …you’re still the player, and it will always be up to you to ’take the field.’ We will push you, cajole you, help you, be there for you, and even do some things  with you … but in the end; you’ve still got to do the work.  Ultimately, only YOU can ever be truly accountable and responsible for your own success.

We can guarantee to provide the best service and support available, to answer your questions and  challenges promptly, and with the most current and appropriate processes and approaches. And last, but not least, your BBI Business Coach is fully committed to helping you become successful, whether you like it at the time, or not.

That’s right. Once we’ve helped you set your goals and create your plan, we’ll do whatever it takes to make sure that you reach, and stretch, and strive with all your might, to achieve your goals … and all you desire.

At the same time we’ll be sure to promote balanced living as an overriding theme in all we do. This is to ensure you never compromise either the long-term health and success of your company, or yourself.  Most importantly, your personal values, and what’s important to you won’t be compromised.

What results have other business owners had?

Results have ranged from those previously working 60, even 80 hours a week, to now working just 10 … right through to increases in revenue of 100’s to even 1000’s of percent.

There are three fundamental reasons our approach will work for you in your business … First, your BBI Business Coach will help you become 100% focused on your goals and the step-by-step processes which will help you achieve them. This focus alone will have an extraordinary effect on both you and your business results.

Second, we will hold you accountable to get the things done you’ve committed to, not just for the day-to-day running of your business, but for the dynamic growth your business will experience. You’re investing in your success and we’re going to help you achieve it.

Third, we’re going to teach you, on a one-on-one basis, as many of the hundreds of profit and business building strategies and approaches as you need. So, whether your goal is to make more money, or work fewer hours, or both … your goals can become a reality … and within the next 12 months. 

In what areas will you be coaching me?

We will work with you in eight key areas …and the emphasis in each will depend on you, your business, and of course, your goals.

As we begin to work with you, we will ask you to look at the big picture of your business.  This is the big picture of marketing. It gives you an overview of all our objectives in the program. You'll find countless practical, profit-building ideas that you can apply today - many of them involving absolutely no cost!  You'll get dozens of down-to-earth, yet powerful lead generation strategies.

1. USP – Unique Selling Proposition

How would you like to set your business apart from your competitors so potential customers choose you first... regardless of price? BBI will show you how to create this powerful marketing tool.  A USP is the cornerstone of all your marketing. You'll learn how to take the focus off price so you are not forced to discount, and even put your prices up without losing customers. Discover how to make your business become the clear choice to do business with amongst all your competitors. BBI will also show you how to use your USP to educate your customers so you increase the level of their expenditure with you.

2. Life Management System

BBI will also introduce you to a new way of organizing your time. This system will allow you to eliminate what you dislike doing, increase what you love doing, and improve your best results. It is very important that you understand the value of YOUR time.  By understanding the value of your time, we will begin establish what you need to be doing, what you need to outsource, and what you need to delegate.  This is probably the most important thing in business today.  Many owners either end up giving their life away to their business because they do everything, and they dramatically limit their income because they are focused on $10 an hour activities.  With these findings, you will then start the process of balancing all areas of your life.  Discover how David from Sydney went from earning $90,000 per year to earning $497,000 within 18 months.

How would you like to discover a FREE DAY?  How about many FREE DAYS?  We will teach you how to dramatically increase your income and quality of life by taking more time off.

3. Client Experience

Often times, the Client Experience is often overlooked as you develop a marketing plan.  We have discovered this to be one of the most important marketing tools you have.  A great client experience will drive referrals to your business, tons of repeat business, and make your business be the talk of the town. 
There's nothing more frustrating than losing customers to your competitors. Here, you'll learn techniques that create unbelievable loyalty so that, despite cheaper prices from your competitors, customers stay with you. You'll discover highly effective techniques to get customers to spend more and come back more often. This alone can dramatically increase your profitability without bringing in one new customer.

The telephone is often the first experience many customers will have with you business, so it is important to have a great system in place.  BBI will show you how to turn complaining customers into delighted advocates and how to give your business a highly professional image that makes customers want to deal with your business. Learn extremely powerful, yet easy-to-apply telephone techniques to turn price shoppers into customers.

4. Follow-up / Communication Strategy

BBI will help you establish an effective communication strategy with your clients and prospects.  You will discover how to increase the lifetime value of your clients through powerful offers, as well as keep your business at the forefront of your prospects minds.  Discover the secrets that experts use to make letters stand out, get read and make literally millions of dollars. You'll find nine strategies to get your letter past the 'Gatekeepers' and how to increase your response rate by 50% or more. Discover the easy way to write dynamic copy and opening statements that grab your reader’s attention so your letter doesn't end up in the 'round' file like all the others. You'll get 25 pre-crafted letters that you can easily adapt to suit your business. This takes the hard work out of letter writing and saves you valuable time.

A newsletter can be a powerful strategy that can double your sales. Learn how to save money on production and make a profit from your newsletter. Discover how to use your newsletter to test marketing campaigns so you don't waste money and simple ways to take the pressure off writing it.

Many business owners know that he/she should collect our customer’s information, but what do we do with it then.  What information should we be collecting, and again what do we do with it?  In this section, BBI will show you how to set up your database, what information you should be collected, and then what to do with it.  We will show you how clients have doubled their business by marketing to their existing database.  Discover how one business generated an extra $250,000 per month by marketing to its database of prospects.

5. Referral System

Most businesses rely heavily upon 'word of mouth' for a large percentage of their new business, yet surprisingly, not one in ten has a system to take control over this. BBI will give you eight proven techniques to bring in an endless stream of the very best leads you'll ever get - referrals. You'll find a host of extremely effective examples and the keys to making them work. See the referral system a salon owner used to generate 1200 new clients in the first 90 days of opening his doors!

6. Joint Ventures

People do not like doing business with people they do not trust.  Joint ventures are a good way to overcome this lack of trust. They are a great way to make a lot of new sales and add a lot of customers to your mailing list. The reason they work so well is that you are benefiting from the time, money, and effort someone else has put into developing a relationship with their customers. Building this sort of relationship takes time and is also expensive.  By having another business endorse you, your product or your company, you are ‘piggy-backing’ on the trust they have built with their customers.  BBI will show you several different types of joint ventures you can set up to grow your business.

7. Advertising

Do you feel you sometimes waste money on advertising? Most people do.  BBI will give you proven formulas that dramatically improve the response of your ads. You'll learn how to spend less on advertising and get better results. Learn how to create irresistible offers that cost you nothing. How to halve your advertising costs. Find out the twelve power tips that will instantly increase your response rate.  You will also discover how to create effective headlines, headlines that will stop your target market in their tracks to find out more about your offer.

8. Systemization

This is one of the most crucial components of any business.  This is what actually makes your business become a business.  Too often a business and its operations are held captive in one person’s head or even worse created on the fly.  In this section, we will show what functions of your business can be duplicated and automated.  This will free up your time as an owner, make your staff more productive, and give your business greater value.

Check out all our coaching programs.

Can you train my people, too?

Yes, we can. We believe providing training is as important as coaching you.  Your Business Coach can provide you with many different training modules, which include team-building, overcoming obstacles, managing change, sales made simple, telephone power, raving fans customer service training, and more. You’ll be amazed at how much enthusiasm and commitment comes from your team as they experience each of our training programs. We can also provide testing and evaluation to help you gain perspective on opportunities for team development, hiring, discovering individual strengths, and more.  Your Business Coach will discuss these with you, should they be required.

Can you write ads, letters, and marketing pieces for me?

Yes, your BBI Business Coach can do it for you, or we will train you to do it for yourself. Or we can simply critique the marketing pieces you’re using right now.  Should you want us to do it for you, for a low, one time fee, you won’t get just one piece. We’ll design several for you to take to the market to test which one is the best performer. If it’s just a critique you’re after, for an even lower fixed fee we’ll work through your piece and offer feedback, if required, what to change, how to change it and what else you should do to make it effective. Last, but not least, we can recommend a variety of books or resource materials which provide a ‘home study’ opportunity for you so you’ll know how to do it yourself next time.

Why would you also recommend books, tapes, etc?

We do this to save you both time and money. You can learn the basics on your own time so when we get together we’ll be working on higher level implementations rather than the basics.  This provides a very powerful way for you to speed up the coaching process and, as a result, achieve phenomenal rather than just great outcomes.

When is the best time to get started?

Yesterday, of course! Seriously, Right Now! Today! This minute! Before you take another step! Waste another dollar! Lose another sale! Work too many more hours! Miss another family event! Forget another special occasion!  Far too many business owners wait. They wait for when things will slow down or to get through their current projects. Then, they never do because there is always some other project that comes up. They’re waiting for the "perfect" time to start.  The reality is they’ll never get started unless they just start.  Others wait for something mystical or magical to happen that will instantly transform them and their business into the "one" of their dreams. Or, they believe just working harder will make it all better. It almost never does!  Remember, what you know got you where you are. To get where you want to go, you’ve got to make some changes ... and more than likely learn new things.  There is no time like the present … right now … to get started on your dreams and goals.

How do I get started?

Get back with your BBI representative. Register for your free hour of coaching to see if it is for you.

You’ll have to invest a few hours bringing your Business Coach up to speed on your business. Together you’ll create a plan ... and that’s when the ‘work’ starts.  It may seem like a big job at first, but with a Business Coach, you’re sharing the load ... and together you’ll accomplish great things.

Check out all our coaching programs.

Here’s what others say about working with an BBI business coach ...