29 Point Business Checklist

Biggest problems for small businesses...

Biggest problems for small businesses…

1. Not having a clear message that separates you from your competitors. You have to give your prospects a reason to visit you, call you, and most importantly give you money…

2. Not knowing your target market – attempting to be all things to all people.

3. No clear direction.

4. No definite goals.

5. Only one or two avenues of lead generation.

6. A tactical marketer instead of a strategic marketer. You go from campaign to campaign without any clear overall plan.

7. No tracking system.

8. No marketing plan.

9. No time management system.

10. Business owner is responsible for everything in the business.

11. Business owner sells the most out of all the team.

12. Business owner does not have an exit strategy.

13. The business is built around the wrong team members.

14. No employee training program.

15. No operational systems.

16. No job titles, job descriptions, or key performance indicators.

17. No system of introducing other products / services to existing customers.

18. No database.

19. Database is not suitable for customer relationship building.

20. No follow-up system for prospects or clients.

21. Never conducted a client audit.

22. Never conducted market research on competitors.

23. Meaningless business name to the marketplace.

24. Not making enough income from the business.

25. Working long hours.

26. No formal referral system

27. No system to keep customers coming back again and again.

28. No follow-up system for inquiries.

29. No budgeting, sales forecasting, target setting.